Species conservation is on the wrong track.

The list of endangered species is long. And, it is growing day by day. The current concept of species conservation is outdated and based on the principle of protecting species when they are already endangered. This approach is wrong in many ways. The only way to efficiently protect biodiversity is to place the individual in focus, to recognise that individuals needs, and to preserve that individual’s habitats.

By placing the individual in the centre, the way we treat it becomes the central question. It’s the individual who feels the pain, not the species. The question of what added value it holds to Homo sapiens cannot and must not be the sole benchmark for our actions or omissions. Animals need to have personal rights.

Our goal is to place the protection of the individual in the centre of species conservation.