A loud, strong and clear


In case the question is:
Does time and effort pay off at all?


This vague and yet strong feeling that something is about to be lost, right now.
A collective sensation that we are past the peak of prosperity.

The unlimited exploitation of humans, animals and the environment hasn’t worked out. We do not have to invent new values. We need to make a value shift feasible for everyday life.

Plain language. Completely turning away from fossil fuel use is not only possible, but imperative. Producing animal food products in a more animal-friendly way, while significantly reducing animal product consumption, is not utopian. It’s absolutely necessary. Establishing land and sea protected areas, where human activities are strictly regulated and even partly prohibited, has to be agenda.


Whoever saves a single life,
saves the world as a whole.